About US

Who We Are

About us

Who We Are

Icepoint company was established by two Emarati entrepreneurs,  Mohammad Alhuraiz Alfalasi and Haroon Al Ulama. It’s a frozen treats company, head quarter in Dubai ‎United Arab Emirates. 

Icepoint prides itself by offering a concept of freshly made frozen treats customised to individual choice. We prioritise on using local ingredients, uses products from seven emirates to produce Icepoint treats, to name a few: Al Ain Milk from Abu Dhabi, Masafi water from Fujairah, Camel Milk from Dubai, Fructose from Sharjah, Fresh Fruits directly from farms in Ras Al Khaimah and many more.


– To create a portfolio of UAE developed F&B concepts that can maximize shareholders value.

– To create delicious mouthfuls of high quality, customised frozen treats with flavours that children & adults will want to enjoy again and again.

– To create a healthy concept, that not only taste great but also serves as eye candy for all ages.

Business Concept

Icepoint is combining the industry production principles with an artisan’s fantasy to offer fresh and genuine product both on a stick and a cup to its customers.

Goals & Objectives

To open several new stores (combination of stand alone and points of sales) in the next 2 years in UAE by creating brand awareness for Icepoint.